Miller High Life brings back Champagne-sized bottles ahead of the holidays [FOX News]
Molson Coors Beverage Company Molson Coors Brewing Company Class A (TAP.A)
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Source: FOX News
Miller High Life brings back Champagne-sized bottles ahead of the holidays For the second year in a row, Miller High Life is offering its beer in Champagne-sized 75-milliliter bottles ahead of New Year’s Day. (MillerCoors) MillerCoors is hoping you’ll ring in 2020 – or at the very least, maybe christen a ship ANTI-PG&E-THEMED BEER SPARKS BACKLASH AGAINST CALIFORNIA BREWERY “Reception was so good across the country last year that it was a no-brainer to bring it back for 2019,” claims Nigel Jones, the marketing manager for the Miller family of brands, in a press release. “The attention our distinctive Champagne bottle commands not only is a great marketing tool to boost brand equity, but it gets the Champagne of Beers into more holiday moments.” The bottles originally debuted in test markets in Chicago in 2016, before those tests were expanded to the Milwaukee area the following year. A nationwide rollout followed in 2018, during which Miller reported that retailers were seeing a “4.9 p
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