SQWAD Welcomes Tracy Barash as Strategic Advisor to Accelerate Growth and Innovation in Sports Sponsorship [Yahoo! Finance]
AT&T Inc. (T)
Last at&t inc. earnings: 4/22 06:54 am
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Source: Yahoo! Finance
A seasoned strategy and marketing executive with deep roots in the sports and entertainment industries, Barash brings decades of experience building world-class brands and driving fan engagement. She is currently the Principal of Cut-Thru Consulting, a strategic advisory and consulting practice for Media, Entertainment, Sports and Consumer Goods companies. Prior, Barash served at Warner Bros. Discovery Sports in roles as the SVP / Head of Research and Insights and SVP of Marketing. Her background also includes leadership roles at Cartoon Network, Warner Bros. Consumer Products and Diageo, establishing her as a versatile and respected voice in brand development, audience development, and strategic innovation. "We're building SQWAD to be the engine behind how teams and sponsors connect with fans in more meaningful & measurable ways," said Nick Lawson , CEO of SQWAD. "Tracy's track record of combining creative brand vision with business impact is second to none. Having her guidance
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