Peter Chernin's The North Road Company, Andreesen Horowitz Invest in Generative AI Content Studio [Yahoo! Finance]
AT&T Inc. (T)
Last at&t inc. earnings: 4/22 06:54 am
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Source: Yahoo! Finance
Promise, a new studio that will allow artists to produce original series and films and explore other formats using generative AI. “We are investing in a new class of Gen AI talent who blend traditional filmmaking chops with cutting-edge technical expertise, setting a new standard for high-quality storytelling enabled by AI,” Strompolos, who serves as Promise's CEO, said in a statement. “We believe this is a transformational moment in entertainment and a studio must be built from the ground up — around the artists, the tech, and a new workflow — in order to unlock its full potential.” Promise, which is backed by investments from Andreesen Horowtiz and Peter Chernin's The North Road Company, is developing a first-of-its-kind production workflow with a software product known as MUSE, which will integrate the latest advancements in generative AI technology to the creative process in a streamlined, collaborative and secure production environment. “Gen AI filmmaking is a creative proc
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Sec Filings
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