SYSCO LAUNCHES “SYSCO KNOWS FRESH” CAMPAIGN TO HELP FOODSERVICE OPERATORS CONNECT WITH ITS EXPANSIVE ASSORTMENT OF FRESH PRODUCTS
Sysco Corporation (SYY)
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Source: GlobeNewswire
HOUSTON, April 08, 2020 (GLOBE NEWSWIRE) -- Sysco Corporation (NYSE:SYY) today announced that it has launched a new “Sysco Knows Fresh™” multi-channel campaign designed to promote both the company’s high quality, fresh product offering and its widespread availability to customers, consumers and the industry. “Sysco continues to lead our industry in providing an expansive fresh product assortment – including fresh meats and seafood, produce, dairy and refrigerated specialty items. Especially during these challenging times, we want our customers to know they can count on Sysco to help them succeed with the product offerings their patrons need and want because Sysco Knows Fresh,” said Greg Bertrand, Executive Vice President, US Food Service Operations. The campaign will use a multi-pronged approach including social media, product catalogues, emails and videos. Local celebrity chefs in conjunction with Sysco’s own culinary experts will be featured showcasing fresh products, recipe i
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