Short sellers circle Swatch with analysts most bearish in years [Fortune]
SWATCH GROUP AG UNSP/ADR (SWGAY)
NASDAQ:AMEX Investor Relations:
swatchgroup.com/investor_relations/financial_announcements/latest_financial_announcements
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Source: Fortune
While the likes of Richemont and LVMH have posted double-digit gains in 2025 as the under-pressure industry shows signs of an earnings recovery , Omega brand owner Swatch Group AG is barely changed, failing to recover from a 28% drop last year. A key difficulty for the watchmaker is its heavy reliance on China, where luxury spending has been particularly hard hit. The firm's plastic timepieces also aren't at the high end of luxury, where buyers are more resilient. Analysts now have the biggest proportion of sell ratings on Swatch since 2016, while the stock has become one of the most shorted in Europe. “Swatch Group is a bit of an easy target for the market given the current situation in the luxury goods market,” said Jon Cox, an analyst at
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News
- Swiss watch industry sees tough times ahead over Trump tariffs [Yahoo! Finance Canada]Yahoo! Finance Canada
- Luxury, Swiss watchmaker shares take a hit from new U.S. tariffs [Yahoo! Finance Canada]Yahoo! Finance Canada
- Rolex, Patek, AP Prices Plummet – 6 Ways To Capitalize On The Bust [Forbes]Forbes
- Swatch became the elite Swiss watch industry's crusader by making colorful plastic timepieces. Now it'll have to prove itself once again [Yahoo! Finance]Yahoo! Finance
- Swatch became the elite Swiss watch industry's crusader by making colorful plastic timepieces. Now it'll have to prove itself once again [Fortune]Fortune