Swatch Group's Hamilton Watch Comes Home To Lancaster, PA With Its First U.S. Store [Forbes]
SWATCH GROUP AG UNSP/ADR (SWGAY)
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Source: Forbes
Swatch Group just opened its first Hamilton Watch store in the U.S. It's located in Lancaster, PA where the brand got started in 1892. It's a welcome homecoming, since many locals grew up as members of the extended Hamilton Watch Company family until it closed its manufacturing plant there in 1969. Since then, Hamilton watches have been made in Switzerland and the brand was acquired by the company that would eventually become the Swatch Group in 1974. Hamilton sits alongside of such legacy brands as Omega, Longines, Tissot, Rado, Breguet and Harry Winston in the $9.1 billion (CHF 7.9 billion) Swatch Group portfolio in its mid-price range, i.e. accessible luxury. Lancaster is located an hour-plus from Philadelphia and has a shade over a half-million county residents, so it's hardly a retail hotbed, though the F.W. Woolworth Company got its start there in 1879 and it's where Milton Hershey opened his caramel candy company that would eventually become the chocolate candy powerhous
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