All the Rolex Submariner watches ever made are now near a total $50 billion market value [Fortune]
SWATCH GROUP AG UNSP/ADR (SWGAY)
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Source: Fortune
Nearly 4 million Submariner and Sea Dweller diving watches were produced between 1953 and 2020, according to a company-authorized book entitled Submariner: The Watch that Unlocked the Deep Subdial, a UK-based second-hand trading platform, estimates that at current prices those watches are worth about $46 billion. That figure rises closer to $50 billion if Submariners made after 2020 are included. The figures underscore the value retention of some Rolex watches. Scores of models trade above their retail prices on the secondary market even though Rolex makes more than 1 million timepieces per year, according to analyst estimates. The Submariner, produced for more than 70 years, was designed for deep-sea divers, though it's now more often seen on wrists of Wall Street or City of London traders. The current version traces its appearance back to the original model created in 1953. “When I close my eyes and think of Rolex, the watch that appears in my mind's eye is the Submariner,”
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