7-Eleven to expand Gulp Radio across 5,000 US stores by 2024-end [Yahoo! Finance]
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Source: Yahoo! Finance
The retailer plans to deploy the network to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway, and Stripes shops. The in-store audio network, currently deployed in more than 4,000 stores, provides a platform for advertising and messaging directly to shoppers at the point of purchase. 7-Eleven noted that the stores equipped with the Gulp Radio network have reported a sales increase of between 5% and 9%. The expansion of the Gulp Radio network is a result of a strengthened partnership with audio retail media platform Qsic. This collaboration has enabled 7-Eleven to quickly develop and deliver audio messaging to the market. Qsic's AI-powered creative audio development allows for the efficient creation of localised advertisements that engage target audiences during peak times using first-party data to gauge impact and revenue lift. 7-Eleven marketing, insights, loyalty and monetisation platforms vice-president Mario Mijares said: "Audio is the easie
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