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Stock impact report

Adobe's CFO on product personalization, pricing and what's driving growth [Fortune]

Silvaco Group, Inc. (SVCO) 
Company Research Source: Fortune
For marketing software giant Adobe, that means a top priority is building out a collection of its own brand of creative agents. During the Adobe Summit last week in Las Vegas, I had a conversation with Dan Durn, CFO and EVP of finance, technology services, and operations at Adobe . The company is placing a big bet on agentic AI and announced 10 agents and an agent orchestration tool on its Adobe Experience platform. It's also designed to work with third-party agents and customer-built agents. “Agents are a way to bring technology capabilities into the creative workflow to unload those tasks that are just slow and repetitive and require people to just grind their way through it,” Durn told me. For example, one such agent monitors the status of ongoing projects, streamlines approvals, and focuses on collaboration between departments or employees to accelerate workflows. Addressing content productivity and using real-time data, such as on Adobe's customer data platform, are the “tw Show less Read more
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