Topikos builds on first brand launch with Ren Vodka acquisition [Yahoo! Finance]
Constellation Brands, Inc. (STZ)
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Source: Yahoo! Finance
After rolling out Mailroom in September, Ontario, Canada-based Topikos has now struck a deal for Ren Ultra Premium Vodka for an undisclosed sum. Topikos, a distributor for Constellation Brands in Canada, said the purchase of Ren enables the company to appeal to a different range of vodka consumers, given the diversity of brands on the market. “Mailroom Vodka and Ren Vodka have their own distinct consumer profile and purchasing behaviours. Having both brands in our portfolio allows us to capture a wider market share and enhance our overall portfolio,” co-founder and CEO Peter Kourtis told Just Drinks Kourtis added that both brands have distinct characteristics and consumer appeal, along with different price points to reflect that. He said Mailroom is regarded as a “super-premium” brand, while Ren fits into the “luxury” vodka category. The former is distilled with “Canadian soft red winter wheat, while Ren Vodka is distilled using corn grain”, Kourtis explained. Nicoletta Mil
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