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Stock impact report

How this entrepreneurial duo turned a craft beer idea into a successful business [Yahoo! Finance Canada]

Constellation Brands, Inc. (STZ) 
Last constellation brands, inc. earnings: 4/3 07:30 am Check Earnings Report
US:NYSE Investor Relations: cbrands.com/investors
For New York City-based entrepreneurs LeAnn Darland and Tara Hankinson, it took a disciplined, research-driven approach to find opportunity in a crowded market. With the US beer market projected to reach nearly $150 billion by 2032 , Darland and Hankinson co-founded Talea Beer Co., a craft beer company that found its niche in a market dominated by industry giants like Anheuser-Busch ( BUD ), Constellation Brands ( STZ ), and Boston Beer Company ( SAM It all started with a hypothesis that the experience and culture of beer — its pubs, packaging, and taste — were all focused on men and that “women were not being attended to by craft beer.” The duo conducted market research to prove their hypothesis and found a significant gap in the craft beer market. Darland and Hankinson's research showed that despite women making up 30% of craft beer drinkers, many felt sidelined by brands that catered predominantly to male consumers. That was when the concept behind Talea was born. "We wa Show less Read more
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