Why Land O'Lakes now has a CTO after 97 years without one [Fortune]
Stellantis N.V. Common Shares (STLA)
Company Research
Source: Fortune
That changed in 2018 when Teddy Bekele ascended to the role, an acknowledgement that even farming needs to be more tech forward. Companies in established markets have traditionally viewed technology as “an enabler” to accelerate growth or productivity, says Bekele, who is leading the digital transformation efforts for the cooperative's four business units. At Land O'Lakes, Bekele says, the core business mission remains the primary focus, “but I do think more and more, technology can go from being an enabler to being a driver and being at the center of what we do.” With nearly $17 billion in annual revenue, Land O'Lakes has a broad business that includes dairy products sold under the namesake brand, Purina Mills animal feeds, and WinField United's seeds and crops. By leaning in on tech, Bekele says, the Arden Hills, Minn.-based company is helping farmers optimize their milk production, lean on smarter data to determine which crops will grow best in the field, and establish more su
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