Stellantis' Maserati boosts customisation options ahead of relaunch plans [Yahoo! Finance Canada]
Stellantis N.V. Common Shares (STLA)
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Source: Yahoo! Finance Canada
group, said on Wednesday it was boosting lucrative customisation services while working on wider turnaround plans. The brand sold just 11,300 vehicles last year, down from 26,600 in 2023, with an adjusted operating loss of 260 million euros ($284 million). Its business plan, including new model launches, is under review after being put on hold last year. "We must reverse the trend that unfortunately is negative", Maserati CEO Santo Ficili, who has been in charge for less than six months, said at an online presentation of the new customisation service. "Certainly the intention is this, to return little by little to having a positive result for this wonderful brand within Stellantis," he said. Stellantis, searching for a new CEO after the abrupt departure of Carlos Tavares
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