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0 -0.000993295257015127 -0.00140054631239145 0.000744971442761389 0.00372485721380677 0.00446982865656816 0.0024832381425379 0.00347653339955303
Stock impact report

Maker of Jeep and Dodge plans to kill chrome on cars, citing risks to those who make it [CNN]

Stellantis N.V. Common Shares (STLA) 
Company Research Source: CNN
CNN — Chrome has long provided an eye-catching sparkle, creating an upscale look while also protecting unpainted metal car parts from corrosion. It's served as a by-word for (especially American) automotive opulence. “Chrome on a car is the automotive equivalent of using jewelry on an outfit,” said Leslie Kendall, head curator of the Petersen Automotive Museum in Los Angeles. But Stellantis – the company that makes Dodge, Jeep, Ram, Fiat, and Maserati vehicles – among others, is committed to doing away with chrome on all its new models. The plan even has a name. Inside Stellantis, it's called “Death of Chrome,” said Stellantis's chief global designer, Ralph Gilles. Stellantis vehicles, including its newest Jeep model, will sport badges and trim pieces that may not have chrome's mirror-like shine but customers will come to like them even better, Gilles promises. ‘Death of Chrome' “Death of Chrome” comes in response to chrome plating's lesser-known dark side. Hexavalent chr Show less Read more
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