U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News [Yahoo! Finance]
Stagwell Inc. - Class A (STGW)
Company Research
Source: Yahoo! Finance
In line with the inaugural study , the new survey of 22,116 U.K. adults conducted by Stagwell research consultancy HarrisX, reveals ads placed adjacent to news topics such as politics, inflation and crime perform as effectively as those placed next to business, entertainment and sports stories. "Our research continues to show brands should embrace advertising on news platforms rather than shy away from it," said Mark Penn , Chairman and CEO of Stagwell. "Investing in news offers business leaders the ability to reach incredibly valuable audiences. According to our new study, 25% of Brits are news junkies — on average checking the news four times a day and reading nearly five news articles per day." Additional findings include: 76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day. Among Gen Z, a key demographic group for advertisers, the average purchase intent for brands whose ads were placed
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- U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality NewsPR Newswire
- U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality NewsPR Newswire
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- Stagwell Expands 'Future of News' Initiative to the U.K. with a September 26 Summit at its EMEA Headquarters [Yahoo! Finance]Yahoo! Finance
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- STGW's page on the SEC website