U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News
Stagwell Inc. - Class A (STGW)
Company Research
Source: PR Newswire
Stagwell (STGW) releases second installation of News Advertising Study, this time fielded among more than 20,000 British adults76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day, revealing massive opportunity for advertisersLONDON, Sept. 26, 2024 /PRNewswire/ -- New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell's 'Future of News' initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand's advertisements don't appear alongside content that could potentially harm that brand's reputation — this time in the U.K. market.In line with the inaugural study, the new survey of 22,116 U.K. adults conducted by Stagwell research consultancy HarrisX, reveals ads placed adjacent to news topics such as politics, i
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News
- U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News [Yahoo! Finance]Yahoo! Finance
- U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality NewsPR Newswire
- The Wealth Gap Crisis: Americans Voice Rising Concerns Over Economic InequalityAccesswire
- Predict What's Possible: PRophet, a Stagwell (STGW) Company, Leads Discussions on AI at PRSA ICON 2024PR Newswire
- Stagwell Expands 'Future of News' Initiative to the U.K. with a September 26 Summit at its EMEA Headquarters [Yahoo! Finance]Yahoo! Finance
STGW
Earnings
- 8/1/24 - Beat
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Sec Filings
- 9/17/24 - Form SC
- 8/8/24 - Form 8-K
- 8/1/24 - Form 10-Q
- STGW's page on the SEC website