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Stock impact report

PRophet, a Stagwell (STGW) Company, Launches a Creator Content Series in Partnership with Shira Lazar's What's Trending at VidCon 2024 [Yahoo! Finance]

Stagwell Inc. - Class A (STGW) 
Company Research Source: Yahoo! Finance
NEW YORK and LOS ANGELES June 26, 2024 /PRNewswire/ -- Stagwell Marketing Cloud's (NASDAQ: STGW) PRophet , the first integrated suite of AI-driven tools built for communicators that span earned media, influencer engagement and brand monitoring offerings, has forged a partnership with What's Trending , the Emmy-nominated digital media brand, to produce creator-focused content including a 'Creator Spotlight' series. The new partnership begins with content coming out of VidCon 2024 which will facilitate one-on-one conversations with top creators and equip brands with innovative influencer marketing strategies. The partnership comes at a pivotal moment as influencer marketing emerges as a top priority for brands, with 92% of brands increasing their influencer marketing budgets in 2024. Now more than ever, brands must strategically align with creators to boost awareness and generate results. The 'Creator Spotlight' will go behind the scenes with visionary creators like Adam Rose , Gigi Show less Read more
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