Localized Video Ads Critical in Increasing Brand Trust and Consumer Purchase Intent, Locality Study Finds [Yahoo! Finance]
Stagwell Inc. - Class A (STGW)
Company Research
Source: Yahoo! Finance
local ads. (Source: Locality study, 'The Local Lift: How Local Video Campaigns Increase Consumer Action') 71% of Americans prefer advertising content to be localized, with this expectation even stronger among Gen Z and younger Millennial consumers (ages 18-34) at 81%. This is because localized ads tap into consumer pride and affinity for local, making them more relatable and trustworthy. (Source: Locality study, 'The Local Lift: How Local Video Campaigns Increase Consumer Action') Consumers are six times more likely to perceive brands with localized messaging as part of the community, enhancing trust by four times compared to the general messaging of nationally placed ads. (Source: Locality study, 'The Local Lift: How Local Video Campaigns Increase Consumer Action') Local video ads drive more consumer action, with 53% of viewers more likely to make a purchase following a local ad, compared to 13% for national ads. (Source: Locality study, 'The Local Lift: How Local Video Campaig
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News
- The Rise of DINKs: Dual-Income Couples Without Kids Redefine Financial Priorities in AmericaAccesswire
- Stagwell (STGW) Expands its Global Affiliate Network with the Additions of Blue Horse and DashDigital [Yahoo! Finance]Yahoo! Finance
- Stagwell (STGW) Expands its Global Affiliate Network with the Additions of Blue Horse and DashDigitalPR Newswire
- Stagwell Inc. (NASDAQ: STGW) had its price target raised by analysts at Rosenblatt Securities from $8.00 to $9.00. They now have a "buy" rating on the stock.MarketBeat
- PRSA Announces Launch of CEO Search [Yahoo! Finance]Yahoo! Finance
STGW
Earnings
- 11/7/24 - Beat
STGW
Sec Filings
- 11/7/24 - Form 10-Q
- 11/7/24 - Form 8-K
- 10/3/24 - Form 4
- STGW's page on the SEC website