Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience [Yahoo! Finance]
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Stagwell Inc. - Class A (STGW)
Company Research
Source: Yahoo! Finance
world's most advanced intrinsic in-game advertising platform, today announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market. Stagwell and Anzu will collaborate to innovate new formats for bespoke in-game experiences for brands and bring Anzu's cutting-edge in-game advertising solution to more companies worldwide. As of 2024, there are over 3.3 billion gamers worldwide. Anzu enables advertisers to reach those gamers across mobile, PC, console and gaming metaverses with non-disruptive IAB-compliant ad formats that become part of the gameplay, appearing in locations where you would expect to see ads in the real world, like around sports stadiums, alongside racetracks, and on the sides of buildings. Backed by Sony Innovation Fund, Emmis, NBCUniversal, and other prominent investors, Anzu has brought measurement standards in-game and run award-winning campaigns for some of the world's leading brands, such as Samsung, PepsiCo, and P&G. The S
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STGW
Earnings
- 5/1/24 - Beat
STGW
Sec Filings
- 6/17/24 - Form SC
- 6/17/24 - Form 4
- 6/17/24 - Form 4
- STGW's page on the SEC website