What We're Getting Wrong About AI and Advertising [Yahoo! Finance]
System1, Inc. Class A (SST)
Company Research
Source: Yahoo! Finance
Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo's AI-generated "Come Back Stronger" campaign. The purpose of the ad was to boost Volvo's visibility in Saudi Arabia; it was also Volvo's first commercial entirely crafted using AI. Visuals came from Midjourney, production was handled by Runway, and the script, conceived by humans, was fine-tuned by ChatGPT. The ad didn't feature a single Volvo vehicle. Instead, it focused on themes of resilience, progress, and cultural identity, aligning with the nation's Saudi Vision 2030 initiative and its broader societal changes. And that's where the conversation took a turn. The
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- System1 Announces Fourth Quarter and Full Year 2024 Financial Results [Yahoo! Finance]Yahoo! Finance
- System1 Announces Fourth Quarter and Full Year 2024 Financial ResultsBusiness Wire
- System1 to Report Fourth Quarter & Full Year 2024 Financial ResultsBusiness Wire
SST
Sec Filings
- 3/25/25 - Form SCHEDULE
- 3/10/25 - Form 8-K
- 3/10/25 - Form 10-K
- SST's page on the SEC website