Sincerity and Storytelling Win The Big Game: Lay's, the NFL & WeatherTech Win Consumers' Hearts [Yahoo! Finance]
System1, Inc. Class A (SST)
Company Research
Source: Yahoo! Finance
5 min read System1's Test Your Ad data reveals the ads consumers liked best NEW YORK Feb. 10, 2025 /PRNewswire/ -- System1, The Creative Effectiveness Platform, has announced consumers' favorite Big Game ads: Lay's, the NFL, and WeatherTech took the top three spots, with appearances from Pfizer, Stella Artois and Doritos. In a Super Bowl whose ads were often weirder, wackier and more celebrity-driven than ever, Lay's simple story of a young potato farmer cut through to take System1's top score. System1 logo. System1's Test Your Ad platform measures consumers' emotional responses throughout an ad, assigning creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make people feel intense, positive em
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SST
Sec Filings
- 3/25/25 - Form SCHEDULE
- 3/10/25 - Form 8-K
- 3/10/25 - Form 10-K
- SST's page on the SEC website