Inside Puma's new brand positioning and largest global campaign to date [Yahoo! Finance]
System1, Inc. Class A (SST)
Company Research
Source: Yahoo! Finance
Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details shared with Marketing Dive. The effort envisions sport as a fount of self-expression, enjoyment and social connection, rather than the “performance at any cost” mindset embraced in recent campaigns by industry leader Nike. The campaign goes live today across digital, out-of-home (OOH), PR, social, TV, retail and other channels. “We truly believe by being your true self, listening to yourself, listening to your own belief and who you are leads to excellence and greatness,” said Richard Teyssier, global vice president of brand and marketing for Puma. “Everything we do now in communication is based on this belief.” At the center of “Go Wild” is a humorous 60-second spot that shows a diverse array of runners, including a marathoner, a mom with a jogging stroller, a man walking his dog
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Sec Filings
- 12/12/25 - Form 8-K
- 12/3/25 - Form 8-K
- 12/2/25 - Form SCHEDULE
- SST's page on the SEC website