Outbrain Co-Authors New IAB Report on Short Term vs. Long Term Profitability
E.W. Scripps Company (The) - Class A (SSP)
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Source: PR Web
NEW YORK (PRWEB) February 05, 2020 Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the consumer experience suffer at the hands of short-term decision-making."Outbrain has long been a meaningful revenue partner for publishers," said Matt Peterson, Head of Audience Development, NA, at Outbrain. "As we've grown, we've become more attuned to the specific goals and metrics needed to be successful. Our core partnership stance is not simply maximizing CPMs, rather, it's balancing the need for the highest-possible revenue with a softer touch on guiding consumers through a holistic journey to long-term loyalty. We can't wait to continue experienc
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