Beauty market shifts to target the young at heart in a rapidly aging Japan [Yahoo! Finance Canada]

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Source: Yahoo! Finance Canada
“It was really helpful,” she said, all smiles and glowing after putting on foundation and pink lipstick, something she hadn't done in years. Japan is the fastest-aging society in the world, where more than a quarter of its population is 65 and older, at 36 million people. In about a decade, the ratio will be one in three. No wonder the young-at-heart, like Abe, is a growing target for Japan Inc. The market for older people is estimated to grow to more than 100 trillion yen ($650 billion) in size this year, according to a study by Mizuho Bank. And that business isn't just about remedies for sicknesses and old folks' homes but taps into solid consumerism. The growth of artificial intelligence and robotics also offers promise for such services and gadgetry. Akira Shimizu
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