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CPO Paul Gubbay says Squarespace is training its AI tools with curation and taste [TechCrunch]

Squarespace, Inc. Class A (SQSP) 
Company Research Source: TechCrunch
new website builder full of generative AI tools, Squarespace is betting on the former. I spoke with chief product officer Paul Gubbay about Design Intelligence and Squarespace's broader AI strategy. Our conversation began with a glimpse at what other (unspecified) AI-powered website builders deliver when prompted to create a generic spa website: confusing, ugly websites. This was, of course, a setup for a demo of Design Intelligence, which began with a few prompts allowing Gubbay to specify things like the kind of website he wanted to build and the personality of the brand being featured. The resulting website featured AI-generated design, text, and images, but it looked — for lack of a better word — like a “real” site, with plenty of options for further customization. Gubbay argued that while other website builders have “scrambled very quickly” to launch AI features, those competitors are asking, “How can we take this technology and use it to stand out to our customers?” while Show less Read more
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