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Stock impact report

Today's Lemonade Stand Sells Iced Coffee: Evolving Marketing Methods [Forbes]

Sprout Social, Inc - Class A (SPT) 
Last sprout social, inc - class a earnings: 2/26 04:10 pm Check Earnings Report
Company Research Source: Forbes
I was walking through my neighborhood this weekend when something caught my eye—an iced coffee stand run by a group of kids. It wasn't the typical lemonade stand you expect to see on a sunny day, but it got me thinking. These kids didn't abandon the classic tradition; they just updated it. Instead of selling lemonade, they recognized what their audience wanted on a warm day: iced coffee. And it struck me—this is exactly what we need to do as marketers. The fundamentals of marketing haven't changed. It's still about offering something of value to an audience. But the product, the delivery and the approach? Those things are always evolving, just like the lemonade stand turning into an iced coffee stand. It's not about starting from scratch but adapting what we've always done to fit today's needs. Know your audience. Just like those neighborhood kids knew iced coffee would resonate better than lemonade, marketers must understand their audience and what they want. Gone are the da Show less Read more
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