How Much Are Micro-Influencers Really Getting Paid? [Forbes]
Sprout Social, Inc - Class A (SPT)
Last sprout social, inc - class a earnings: 2/26 04:10 pm
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Source: Forbes
Micro-influencers—creators with followings between 10,000 to 100,000—are increasingly sought after by brands for their high engagement and niche audiences (similar to that of nano-influencers ). According to Sprout Social , this influencer tier is valuable for brands wanting a more personal touch, especially on platforms like Instagram, where authenticity is highly valued. But what do these creators actually earn per sponsored post on Instagram and TikTok? The answer is extremely difficult to nail down, as prices vary significantly based on factors like the influencer's niche, audience demographics, and the brand's budget and goals for each campaign they're casting for. We spoke with micro-influencers across different niches to understand the rates they're being offered and what's expected of them for each campaign. Keep in mind that these earnings can also depend on the influencer's reach and engagement rates, as well as the brand's intended usage of the content—whether it will
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