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Stock impact report

Combining Data And Heart To Build Authentic Connections [Forbes]

Sprout Social, Inc - Class A (SPT) 
Last sprout social, inc - class a earnings: 2/26 04:10 pm Check Earnings Report
Company Research Source: Forbes
Having spent decades in marketing, I've witnessed the evolution and increased reliance on data-driven strategies. Today, data is a huge part of what makes marketers successful, and it is essential for optimizing campaigns and driving performance. But there is one powerful element that can't be replaced with data: Heartfelt, genuine human connection. Purpose In Branding Sprout Social recently revealed that about of "consumers believe it's important for brands to take a public stand on social and political issues." I agree and believe a strong brand needs to have a purpose—a way to humanize their company. It's not about old school versus new school. It's about finding a sweet spot where both elements of data and heart coexist and complement each Read more
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