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-0.00129375951293763 -0.00188736681887368 -0.00293759512937588 -0.00316590563165912 -0.00502283105022824 0.00392694063926947 0.0027092846270928 0.00893455098934552
Stock impact report

Ad spending expected to shift as economic downturn looms -- analyst [Seeking Alpha]

Spotify Technology S.A. Ordinary Shares (SPOT) 
Last spotify technology s.a. ordinary shares earnings: 4/29 06:00 am Check Earnings Report
Company Research Source: Seeking Alpha
within the Media and Cable category to assume increased cord cutting, reduced ad spending, and a prolonged consumer spending pull back. As ad spending tends to shift during economic cycles, Cahill sees the economic outlook favoring names like Spotify ( NYSE: SPOT ), which generates most of its revenue from subscriptions, while media and broadcast faces elevated risks. Spotify's ( SPOT ) subscription-based model could insulate the company from downside pressures, with Cahill anticipating just ~4% EBITDA downside in an ad recession, which is less than Spotify's ( SPOT ) potential to beat/raise quarterly expectations. “We think consumers may go to more movies,” Cahill says, with Cinemark Holdings ( CNK ), and IMAX ( IMAX ) the only names with recession stock price absolute upside. Netflix ( NFLX ) remains a defensive name, but there is the increased potential of down-tiering from ad-free plans to ads, and while cable has a low EBITDA sensitivity, fiber installations could re-acce Show less Read more
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