James Dolan On Dana White's Plans For UFC 306 Fight Card At The Sphere [Forbes]
Sphere Entertainment Co. Class A (SPHR)
Company Research
Source: Forbes
UFC CEO Dana White has spent a reported $17 million on the production of the Riyadh Season Noche UFC fight card, which is scheduled for September 14 at the Sphere in Las Vegas. While we don't know what White has spent that money on, the UFC boss has big plans for the event. Speaking of the UFC 306 pay-per-view card at the UFC 303 post-fight press conference, , “It will be the biggest gate of all time. It won't be the greatest UFC event of all time. It will be the greatest sporting event of all time.” White's claims raised the eyebrows of Sphere Entertainment's executive chairman and CEO James Dolan, who told the , “Dana's making it harder, just being Dana. He's already said we're going to be the greatest thing ever. I'm like, ‘Oh, my God.' ” While the UFC 306 fight card won't be the first live event to be broadcast from the Sphere, that honor belongs to the recent 2024 NHL Entry Draft, the Noche UFC event will be the first live sporting event to be broadcast from the venue. “
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