LATIN AMERICA'S LEADING LOLLIPOP BRAND, BON BON BUM, INVITES EVERYONE TO "SUCK AT SOMETHING" WITH THE LAUNCH OF THEIR FIRST-EVER U.S. CAMPAIGN [Yahoo! Finance]
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Source: Yahoo! Finance
MIAMI April 16, 2025 /PRNewswire/ -- Sucking has never been this sweet- literally! Bon Bon Bum, Latin America's iconic bubblegum-filled lollipop, is making its U.S. debut with a bold message: Suck at Something, a playful campaign that flips failure on its head, turning every setback into a reason to keep going At the heart of the campaign is Bon Bon Bum's unexpected sponsorship of Miami FC, a Division II professional men's soccer team in the United Soccer League Championship (USLC). Why would Bon Bon Bum sponsor the lowest-ranked soccer team in the USL Championship? Because, as a lollipop brand, they love people who suck. When you suck a Bon Bon Bum lollipop, you're able to reach the gum-filled center. And, when you suck at soccer, you're able to get back up again and keep playing your best. And if anyone knows about bouncing back, it's Miami FC, who battled through a tough 2024 season (3-2-29) but is ready to turn the tide. Through this campaign, the lollipop brand is reminding ev
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