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Stock impact report

The sneaky, smart reasons malls have no windows [Yahoo! Finance]

Simon Property Group, Inc. (SPG) 
Last simon property group, inc. earnings: 2/4 07:30 am Check Earnings Report
US:NYSE Investor Relations: investors.simon.com
Company Research Source: Yahoo! Finance
Then in 1956 something happened that forever changed that shopping experience. A new retailing format packed up the hustle and bustle of Main Street commerce and recreated it inside of a very large boxy building that was – deliberately – devoid of windows. The birth of the American mall ushered in an era of “windowless” shopping that's largely still here. The strategy was clever and little details in the planning –- from the no-frills shoebox architecture to potted plants – were carefully thought out. These were cost-saving measures for mall operators that were also designed to influence mallgoers to spend freely. The unnaturally bright artificial lighting strived to create a perpetual daytime environment. This way, mall visitors would stay longer than they had expected to and spent more than they would have wanted to. Another reason for malls shunning windows did have something to do with the merchandising, Burt Flickinger, retail expert and managing director of retail consultan Show less Read more
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