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Stock impact report

Is Now the Time to Buy SoFi Technologies? [Yahoo! Finance]

SoFi Technologies, Inc. (SOFI) 
Company Research Source: Yahoo! Finance
Stocks can go up or down for whatever reason in the short term but tend to follow the direction of the underlying business over time. So, do SoFi's business fundamentals indicate an eventual winner, or should investors avoid this troubled name? I dug into the company, and what I found helped explain the stock's struggles and why things could soon get better. Here is what I found that makes SoFi a potential buy today. Starting with the obvious SoFi is primarily a digital bank, though it does operate a fintech unit that offers infrastructure services via Galileo and Technysis. The company began with student loans but has built a diversified banking platform that provides a range of financial products and services through its smartphone app. SoFi doesn't have brick-and-mortar branches. The app is convenient and offers a low-cost way to cross-sell to users. The most obvious success of SoFi's business is how much it seems to resonate with users. SoFi has demonstrated consistently Show less Read more
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