Burrell Communications Group acquires Atlanta-based general market agency Fitzco [Yahoo! Finance]
Southern Company (The) (SO)
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Source: Yahoo! Finance
CHICAGO April 23, 2025 /PRNewswire/ -- Burrell Communications Group, one of the world's most highly regarded multicultural advertising agencies, has announced the acquisition of Atlanta, Georgia -based Fitzco, a 42 year-old full-service marketing agency. Effective immediately, the move signals Burrell's first building block in its plan to create BCG Worldwide, the first Black-owned agency network. Founded in 1983 by Dave Fitzgerald , Fitzco is a mid-sized independent agency specializing in strategy, creative, media planning, buying, measurement and analytics, which deepens the talent, capabilities and resources already at Burrell. Fitzco's client roster includes such brands as Waymo, Southern Company, Sylvania , Optum and Home Instead among several others. Fitzgerald sold the agency to IPG in 1998 after marking 15 years in business, and it became a part of the McCann network of agencies. In 2020, however, he came out of retirement and repurchased it. Fitzgerald now becomes interi
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