Measuring Cross-Platform Ad Effectiveness Using A Single-Source [Forbes]
Sanofi - American Depositary Shares (SNY)
US:NYSE Investor Relations:
sanofi.com/en/investors
Company Research
Source: Forbes
effectiveness, brand lift among other attributes. (Photo by Matt Cardy/Getty Images) Getty Images As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms. Additionally, for years, marketers have wanted to quantify how effective their ad messaging by medium is with building brand awareness, purchase consideration, purchase intent and most importantly, product purchasing. Beatgrid has developed a methodology that can measure these attributes. Founded in 2014 in the Netherlands, Beatgrid can measure, using a single source, cross-media ad exposure by individuals. By using a single-source, Beatgrid eliminates the necessity of data fusion, clean rooms, and IP-matching. Each respondent opts-in by using Beatgrid's proprietary automated content recognition app that can be downloaded on their smartphones. The technology is comparable to the ACR found in mos
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- 9/19/24 - Citigroup Inc.
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Sec Filings
- 11/7/24 - Form SC
- 11/7/24 - Form 6-K
- 10/31/24 - Form 6-K
- SNY's page on the SEC website