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Stock impact report

Curinos' AI Platform Amplero Wins Gold at MarCom Awards for 2024 Campaign [Yahoo! Finance]

Synovus Financial Corp. (SNV) 
Last synovus financial corp. earnings: 4/24 06:30 am Check Earnings Report
US:NYSE Investor Relations: investor.synovus.com
Company Research Source: Yahoo! Finance
NEW YORK, December 02, 2024 BUSINESS WIRE Curinos , a global data intelligence business that brings together industry-exclusive expertise, insights and analytics for leading financial institutions, has won a MarCom 2024 Gold award for its advanced AI-powered solution, Amplero Personalization Optimizer. The recognition highlights how Amplero's generative AI approach enabled Synovus Bank, a financial services company, to deliver highly personalized content based on each client's behavior and preference through its Private Wealth Cross-Sell Campaign. The campaign, which focused on cross-selling Certificates of Deposit (CD), Money Market Accounts (MMA) and estate planning services, leveraged Amplero's AI to personalize each high-value Private Wealth customer's experience by email optimization, including images, tone and message frequency based on preference and behavior. "Our collaboration with Synovus demonstrates how generative AI platforms such as Amplero can be utilized to drive Show less Read more
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