Target Loses And Costco Wins In Web Traffic On Feb. 28 Economic Blackout Day [Forbes]
Similarweb Ltd. Ordinary Shares (SMWB)
Company Research
Source: Forbes
day in website visitors compared with mid-February Friday traffic, while Costco powered through with a 22% uptick, according to exclusive data from website analytics platform Similarweb. On Feb. 28 blackout day, Target website visitors dropped 9% compared to Friday, Feb. 14, from 5.2 ... [+] million to 4.7 million. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images Key Facts On blackout day, Target website visitors dropped 9% compared to Friday, Feb. 14, from 5.2 million to 4.7 million. Target app user traffic, representing the most loyal Target customers, was off even more, down 14%, from 4.2 million to 3.5 million. By comparison, Costco experienced a 22% rise in Feb. 28 web traffic, from 2.4 million Feb. 14 to 2.9 million and Costco app user visits rose 3%, from 1.3 million to 1.34 million. On blackout day, the nation's number one retailer, Walmart, experienced a 5% slump in web traffic, down from 11.
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News
- Similarweb (NYSE:SMWB) had its "outperform" rating reaffirmed by analysts at Oppenheimer Holdings, Inc..MarketBeat
- Here's how AI is helping holiday shoppers [USA TODAY]USA TODAY
- Similarweb (NYSE:SMWB) had its "market outperform" rating reaffirmed by analysts at Citigroup Inc..MarketBeat
- Institutional investors own a significant stake of 47% in Similarweb Ltd. (NYSE:SMWB) [Yahoo! Finance]Yahoo! Finance
- AI Discovery Surges: Similarweb's 2025 Generative AI Report Says [Yahoo! Finance]Yahoo! Finance
SMWB
Earnings
- 11/11/25 - Beat
SMWB
Sec Filings
- 11/12/25 - Form 6-K
- 10/27/25 - Form 6-K
- SMWB's page on the SEC website