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From Liam Payne to Coastal Granddaughters, here are the top trending searches for 2024, according to Google [TechCrunch]

Similarweb Ltd. Ordinary Shares (SMWB) 
Company Research Source: TechCrunch
These are more insights all come from Google annual list of top trending searches , which it's releasing today. Google's place is popular culture today is undisputed. It's the biggest internet property in the world , and Google Search the most visited site. Yes, the rise of Generative AI chatbots and social apps may, one day, eat into Google's dominance. But for now, it reigns supreme, and these results are a kind of barometer of what the world is curious about at the moment. We'll run through some of the results below, but first a little more on what Google is measuring. First of all, these are not the most popular search terms for 2024. Google tells me that if it built that list, the most popular things, over a whole year, would be words like “weather”, and they don't really change, year after year. “Year in Search” instead takes note of what surged in popularity in 2024, specifically which queries “had a high spike in traffic over a sustained period in 2024 as compared to 202 Show less Read more
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