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0 -0.00183710961420705 -0.00428658909981631 0.00551132884262093 0.0110226576852419 0.00857317819963261 0.0128597672994489 0.00918554807103482
Stock impact report

Similarweb Acquires The Search Monitor, Enhancing Paid Search and Affiliate Marketing Solutions [Yahoo! Finance]

Similarweb Ltd. Ordinary Shares (SMWB) 
Company Research Source: Yahoo! Finance
acquisition of The Search Monitor, a pioneer in ad monitoring, trademark enforcement, and affiliate compliance solutions for paid search optimization and industry benchmarking. This strategic move significantly strengthens Similarweb's ability to offer robust, daily-use tools that empower brands, retailers, and agencies to maximize ROI, protect their brand assets, and optimize their digital marketing strategies. Global ad spending in the search advertising segment is projected to reach approximately $351.5 billion in 2025, with an anticipated annual growth rate of 7.7% from 2025 to 2030, ?according to Statista . This underscores the importance of comprehensive data and insights to drive efficient marketing strategies. By acquiring The Search Monitor, Similarweb addresses the growing need for brands and their partners to protect brand integrity, ensure compliance with advertising agreements, and enhance governance of business and trademark policies. This strategic move offers clients Show less Read more
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