TUMI UNVEILS NEW 19 DEGREE LITE WITH "UNCOMPROMISINGLY LIGHT" CAMPAIGN [Globe and Mail, The (Toronto, Canada)]
SAMSONITE INTL UNSP/ADR (SMSEY)
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Source: Globe and Mail, The
NEW YORK, /CNW/ -- Today, international travel and lifestyle brand TUMI introduces 19 Degree Lite, the latest—and lightest—addition to the world of 19 Degree. To celebrate the all-new collection, German-raised Fashion Entrepreneur & Creative Xenia Adonts stars in the first chapter of the campaign, with chapter two starring Global Ambassador Lando Norris to follow later this spring. The 19 Degree Lite collection reimagines hardside for the lighter—rebuilding TUMI's icon from the bottom up with revolutionary lightweight materials and details. Every element—from its highly resilient Tegris® construction to unique features like the low-density magnesium telescoping handle—was considered, tested and selected for lighter journeys. The globally assorted collection includes four sizes available in three core colors: Blush, Titanium Grey, Black Graphite, and two seasonal colors: Amber and Cobalt. To introduce the collection, TUMI tapped Xenia Adonts for her first-ever global brand campaign.
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