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Stock impact report

The Secret Ingredient To Better Product Management [Forbes]

Smartsheet Inc. Class A (SMAR) 
Last smartsheet inc. class a earnings: 3/17 04:21 pm Check Earnings Report
Company Research Source: Forbes
There's endless advice available on how to improve and maximize your product management strategy. The internet is full of articles, podcasts and courses that promise to share the recipe for success and divulge the secret ingredients for better product management at your organization. But there's one ingredient that's too seldom mentioned—and in my experience, it's the most important. That ingredient is storytelling: both about your product and about your customers. To strengthen your product management strategy, you need to be able to tell the story of who specifically your customers are and, ultimately, how your product helps make their lives better. Like with any good story, character development matters. We need to be able to connect with the characters, so to speak, and to empathize with them and their needs. Storytelling is your "why": why your product exists and why people use your product to achieve their goals. If your entire organization is aligned around the story of Show less Read more
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