J.M. Smucker's CEO talks 'authentic heritage' of evolving 127-year-old food empire [Yahoo! Finance]
The J.M. Smucker Company (SJM)
Last the j.m. smucker company earnings: 2/26 07:00 am
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US:NYSE Investor Relations:
jmsmucker.com/investor-relations
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Source: Yahoo! Finance
For 127 years, the J.M. Smucker Company ( SJM ) has operated a business built on family values and stewarded by descendants of Jerome Monroe Smucker. A long line of Smuckers have managed to turn the business into a publicly traded company and amass a family of products that reach freezers, pantries, and cabinets around the world. “Continuing to evolve the brands while still being true to their authentic heritage is really important,” Smuckers CEO Mark Smucker told Yahoo Finance (video above). Contemporary marketing and consumer-oriented product messaging has taken center stage as Smucker positions cross-generational brands like Jif, Folgers, and the namesake Smucker's products. “One interesting shift that took place is as we went about modernizing these brands, we had some very restrictive rules,” Smucker says “We were very conservative in terms of the types of brand taglines or slogans that we would use. Taking off those shackles was something that I think we struggled with as
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SJM
News
- Meet Jotaka Eaddy, whose weekly Zoom call created the most potent campaign tool of 2024 [Fortune]Fortune
- Be ready for any emergency, downturn: Investing 101 [Yahoo! Finance]Yahoo! Finance
- Intel rises, reportedly set to receive more government funding [Yahoo! Finance]Yahoo! Finance
- The J. M. Smucker Company (NYSE: SJM) was downgraded by analysts at StockNews.com from a "hold" rating to a "sell" rating.MarketBeat
- J.M. Smucker's CEO talks 'authentic heritage' of evolving 127-year-old food empire [Yahoo! Finance Canada]Yahoo! Finance Canada
SJM
Earnings
- 8/28/24 - Beat
SJM
Sec Filings
- 8/28/24 - Form 10-Q
- 8/28/24 - Form 8-K
- 8/15/24 - Form 8-K
- SJM's page on the SEC website