Hostess Twinkies’ Munchie Mobile: Smucker Targets Stoners For 4/20 [Forbes]
J.M. Smucker Company (The) New (SJM)
Last j.m. smucker company (the) new earnings: 2/26 07:00 am
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Source: Forbes
It's J.M. Smucker's new marketing tactic for the 106-year-old Hostess brand they bought in 2023. From Twinkie the Kid to Cannabis Culture As Katie Deighton describes in the Wall Street Journal , Twinkie the Kid is "taking a siesta." In his place is a campaign targeting cannabis fans celebrating 4/20, the unofficial national holiday for cannabis culture. The Munchie Mobile visits East Coast dispensaries at 4:20 p.m. daily. It ends with a six-hour event in Brooklyn on April 20th. This initiative marks a sharp turn for a brand known for childhood nostalgia. Smucker admits Hostess had lost relevance. I find this embrace of cannabis culture fascinating after decades of family-friendly marketing - it seems unprecedented for a brand like Twinkies. A pun-filled press release notes the brand is “taking the high road” and includes the promise, “We Twinkie swear it will be lit.” MORE FOR YOU Fed Official Confirms Trump Tariff Bailout Is Ready Amid $30 Trillion Market ‘Panic' Warnin
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SJM
Earnings
- 11/25/25 - Miss
SJM
Sec Filings
- 11/25/25 - Form 10-Q
- 11/25/25 - Form 8-K
- 10/3/25 - Form 4
- SJM's page on the SEC website