Zales Enters a New Era with "Own It" Campaign Launch, Marking a Turning Point in Brand Vision, Deliberate Product Curation, and Customer Journey [Yahoo! Finance]
Signet Jewelers Limited Common Shares (SIG)
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Source: Yahoo! Finance
DALLAS, April 21, 2025 BUSINESS WIRE )--Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign, "Own It." Directed by visionary filmmaker Marie Schüller and captured through the lens of renowned photographer Hannah Sider, this campaign marks a pivotal shift for Zales as it asserts a fresh identity for a new generation of confident, fashion-forward consumers who are redefining what it means to wear jewelry – no occasion needed. Under the new brand platform, Zales is putting a stake in the ground, claiming its space as the go-to destination for confident, on-trend women who aren't afraid to play with what's precious. Zales' new campaign flips the script on traditional fine-jewelry marketing. Instead of saving diamonds for anniversaries or special events, "Own It" champions the belief that jewelry is meant to be worn every day, in every way, recognizing that today's woman doesn't wait for a special occasion to shine.
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News
- Gerald Ratner plots to buy back jewellery empire he ruined [Yahoo! Finance]Yahoo! Finance
- Signet Jewelers (NYSE:SIG) was upgraded by analysts at The Goldman Sachs Group, Inc. to a "hold" rating.MarketBeat
- Signet Jewelers (NYSE:SIG) is now covered by analysts at The Goldman Sachs Group, Inc.. They set a "neutral" rating on the stock.MarketBeat
- Lab-Grown Diamond Jewelry Lifts Kay, Zales And Jared Sales By 6% [Forbes]Forbes
- Signet Jewelers (NYSE:SIG) had its "buy" rating reaffirmed by analysts at Jefferies Financial Group Inc..MarketBeat
SIG
Earnings
- 12/2/25 - Beat
SIG
Sec Filings
- 12/5/25 - Form 10-Q
- 12/5/25 - Form 4
- 12/4/25 - Form 4
- SIG's page on the SEC website