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Stock impact report

Why Ordering Food at a Kiosk Can Be Smooth, Easy—And More Expensive Than You Realize [Yahoo! Finance]

Shake Shack, Inc. Class A (SHAK) 
Last shake shack, inc. class a earnings: 2/24 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Average orders at kiosks are 8% higher at quick-service restaurants and 15% higher at fast-casual restaurants, according to Technomic, a food service research and consulting firm. Experts have several theories on why checks tend to be larger on the machines, including that they feature enticing images and don't judge people for indulging. But some say customers feel more pressure to rush at a kiosk than at the register when there are others people waiting behind them. Ordering at a restaurant kiosk could save you time. It may also stick you with a higher tab. Chains from Panera to Shake Shack have rolled out the machines in recent years. Several have cited their record of bolstering sales: Tabs are about 8% higher at quick-service venues and 15% bigger at fast-casual restaurants when customers order at a kiosk rather than with an employee, according to 2024 surveys from Technomic, a food service research and consulting firm. Experts have multiple theories on why we spend mo Show less Read more
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