Why it suddenly feels like every fast-food restaurant has fun, flavored drinks [CNBC]
Shake Shack, Inc. Class A (SHAK)
Last shake shack, inc. class a earnings: 2/24 04:05 pm
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Source: CNBC
Wendy's, Taco Bell and Chick-fil-A are among the chains that have been working on their drink offerings by introducing fun, fruity flavors. Restaurants typically generate higher profits from beverages than from food sales. Chick-fil-A pineapple dragonfruit beverages. Fast-food chains are going all in on fun beverages to attract younger consumers. Chick-fil-A, known for its straightforward menu of fried chicken and waffle fries, is selling seasonal Pineapple Dragonfruit drinks. Taco Bell installed a beverage concept called Live Mas Café inside one of its California locations. is in its second year of testing its drinks-focused spinoff, CosMc's. Restaurant operators are betting that drinks with exotic flavors, bright colors and high caffeine and sugar counts will mean higher sales — and better margins. Fast-food chains are increasingly adding beverage options and widening the number of items within that segment. Refreshers and agua frescas are increasingly showing up on men
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Earnings
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