Text marketing firm Take Blip secures backing from SoftBank, Microsoft [TechCrunch]
SOFTBANK GRP UNSP/ADR (SFTBY)
NASDAQ:AMEX Investor Relations:
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Source: TechCrunch
With the text-message marketing industry expected to grow to $12.6 billion by 2025, it's not surprising that vendors like Take Blip, which help organizations manage their text messaging campaigns, are riding high. Take Blip says that over the past few years, its customer base has grown to more than 4,000 brands, including GM, Dell and Claro. Founded around 25 years ago by Roberto Oliveira, Daniel Costa, Sérgio Passos, Marcelo Oliveira and Antônio Oliveira, Take Blip today connects brands and customers across apps and platforms like WhatsApp, Instagram, Messenger, RCS and iMessage. Of course, the business looked a lot different when it started off in 1999. Smartphones as we know them didn't exist, and apps like WhatsApp and Instagram hadn't even been conceived of. The company started as a cellphone store, then got into ringtones. Then at the start of the chatbot craze in 2014, it pivoted again to conversational marketing. “There's no doubt that the interface for digital experi
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