Sprouts Farmers Market is becoming cool for younger shoppers [Yahoo! Finance]
Sprouts Farmers Market, Inc. (SFM)
NASDAQ:AMEX Investor Relations:
investors.sprouts.com
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Source: Yahoo! Finance
“I think increasingly it's clear that the people that are getting interested in this get more and more interested,” said Sprouts CEO Jack Sinclair during the grocer's third quarter earnings call on Wednesday, according to a transcript from financial services site AlphaSense. “That 18-to-34 cohort is one of the ones where we've seen the strongest growth.” What's pulling in the younger crowd? Social media is playing a big role. Sprouts' marketing team has found influencers and celebrities joining in on the health-food craze, and real-life testimonials from customers are also helping in a big way. “We've gone from millions to billions of impressions,” said Sinclair. “We've had some support from some really interesting celebrities, which clearly drives a lot of product and interest in our products.” One Sprouts product that has gone viral on social media is sea moss gel, which is being pushed by social media influencers. “I'm not quite sure what we all do with the sea moss, but t
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SFM
Earnings
- 10/30/24 - Beat
SFM
Sec Filings
- 11/12/24 - Form SC
- 11/5/24 - Form 4
- 11/5/24 - Form 4
- SFM's page on the SEC website