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Stock impact report

How Hero Bread Raises $21 Million In Less Than 90 Days To Accelerate Its Low-Carb Artisanal Bakery Business [Forbes]

Sprouts Farmers Market, Inc. (SFM) 
NASDAQ:AMEX Investor Relations: investors.sprouts.com
Company Research Source: Forbes
Hero Bread, a Californian startup dedicated to producing an artisanal line of low-carb and high nutrition baked goods, has amassed $21 million in latest financing to fuel their product innovation and retail expansion. This funding round, co-led by Cleveland Avenue, DNS Capital, and Composite Ventures with additional participation from existing investor Greatpoint Ventures, is set to accelerate the company's mission of delivering nutrient-rich bread to a wider audience. PitchBook showed Hero Bread previously raised a $15 million series B back in 2023, putting its post-money valuation at $155 million. Bringing Low-Carb Foods To Mass Audience Founded in 2021 by Cole Glass, who was born with severe food allergies related to pollen and had a strict diet without vegetables, fruits, or nuts, first entered the market at select Subway restaurants. It quickly went viral with early backing from athletes Tom Brady and Kevin Durant, as well as recording artists, including The Weekend. PRO Show less Read more
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