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Stock impact report

Sprouts Farmers Market debuts new brand aimed at body care and home fragrance products [Seeking Alpha]

Sprouts Farmers Market, Inc. (SFM) 
NASDAQ:AMEX Investor Relations: investors.sprouts.com
Company Research Source: Seeking Alpha
The company said its new Real Root by Sprouts line is aimed at helping its customers live a healthier lifestyle. The line will include body and hair care items to spa-inspired soaps with natural fragrances from herbs and spices. The company noted that all Real Root by Sprouts products are cruelty-free and free from parabens, phthalates, artificial fragrances, colors, skin irritants or potentially harmful ingredients, and many are vegan. Real Root by Sprouts product formulas were highlighted as being developed with natural, effective ingredients like shea butter, aloe vera and essential oils that have benefits for skin. Sprouts Farmers Market ( SFM ) collaborated with a boutique fragrance house to create exclusive scents for Real Root by Sprouts. "Real Root by Sprouts offers a wide range of personal care items that have been carefully crafted – from the high ingredient standards of each formula to our signature amber bottle," stated Kim Coffin, Chief Forager of Sprouts Farmers Mar Show less Read more
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